UNIVERSITY OF IBADAN
Bachelor's Degree in Marketing,
Business Administration,
80%
Activities and Societies: Activities:
Marketing Case Competitions – Solving real-life marketing challenges for companies.
Digital Marketing Workshops – Covering SEO, social media, email marketing, and analytics.
Market Research Projects – Conducting surveys, focus groups, and data analysis.
Branding Projects – Developing brand strategies for businesses or products.
Advertising Campaigns – Creating and pitching ad campaigns for products or companies.
Content Creation Sessions – Learning to produce engaging content for social media, blogs, and websites.
Marketing Analytics Challenges – Working with data to understand consumer behavior and campaign performance.
Internships with Marketing Firms – Gaining practical experience in marketing roles.
Guest Lectures by Marketing Professionals – Learning from industry leaders.
Societies/Clubs:
Marketing Club – General marketing knowledge, project collaboration, and networking.
Advertising Society – Focused on advertising strategies, creativity, and campaign design.
Digital Marketing Society – Exploring online marketing, social media, and e-commerce.
Brand Management Society – Learning the nuances of building and maintaining brands.
Public Relations (PR) Society – Understanding the role of PR in marketing and communication.
Sales and Marketing Club – Focusing on sales strategies combined with marketing.
Content Marketing Club – Creating impactful content for various digital platforms.
Consumer Behavior Society – Analyzing how consumers make decisions and interact with brands.
SEO & Analytics Club – Exploring search engine optimization, data analytics, and marketing metrics.
Business marketing focuses on the ability to effectively promote and sell products or services by understanding market needs, crafting persuasive messages, and building strong customer relationships. It merges both strategic marketing techniques and direct sales efforts to maximize a company's growth and profitability.
Key Elements:
Understanding Customer Needs – Identifying target audiences, their pain points, and preferences to offer tailored solutions that meet their needs.
Positioning and Value Proposition – Articulating the unique value a product or service brings to the customer, emphasizing why it’s the best choice in the market.
Persuasive Communication – Using marketing messages and storytelling techniques to connect with potential buyers and influence their decision-making process.
Lead Generation – Creating marketing strategies (e.g., content marketing, digital advertising) to attract and capture potential customers.
Relationship Building – Developing long-term relationships through personalised customer service, follow-up, and consistent communication to drive repeat business.
Product Knowledge – Having a deep understanding of the product or service to confidently address customer questions and objections during the sales process.
Closing Techniques – Applying strategies to seal the deal, such as offering incentives, creating urgency, or overcoming objections with value-driven answers.
Feedback and Adaptation – Leveraging customer feedback and market trends to refine marketing messages and improve the selling process.
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Email deliverability
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EMAIL MARKETING
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EMAIL CAMPAIGN
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EMAIL COPYWRITNG
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